11. My Perfect Audience Member

The website http://www.findyourtribe.co.uk/ has a quiz which helps to determine which UK tribe you are a part of, I answered this quiz trying to keep the qualities and ideals of my target audience in mind.  The website looks at youth culture and offers a tribal breakdown based on the 'social glues' (music, sport, fashion. technology etc) around which young people gather. The website proves successful at finding the target market for businesses as the research is real, genuine, close up, and it avoids the generalisations  which often inform such studies.
For questions such as 'Which newspapers do you read?' I answered 'Any local paper' and 'What do you do on a night out?' 'Go to a gig'. These answers are what I feel the audience for my music video generally would have said. At the end of the quiz the tribe that matched the answers I gave was 'Craft Kid', a creative, independently social character with an artistic approach to life. I feel that generally this is an accurate estimate.


My Audience member: (a break down)
1. Clothes: Anything picked up from the local thrift store, customised slightly to their tastes, topped with a range of accessories from topshop. Boots, either doc martins or snow boots, that they got for Christmas two years ago from a 'cold concious' grandmother, this can be replaced by a pair of spiky heels in the evening. Scarfs are a must have, often two at once and dresses are very commonly worn particularly in the autumn and spring seasons, average length: knee. The same goes for any male audience members, minus the heels.

Mmm... Pomegranate

Vegetable Crisps

2. Food: A majority of my audience will be strictly vegetarian, either from birth, or just a painful phase, prompted by a TV program they were sucked into last week. Tofu is never a favourite, so veg and fruit are vital in this equation, especially pineapple and pomegranate. A bag of salted peanuts are consumed weekly, minimum, that necessary protein with added unhealth. If they are not vegetarian, popular dishes include, Indian, Mediterranean, take out and puddings are a speciality. Favourite snacks are those vegetable crisps you can get from tescos.
3. Music: The music they listen to will vary completely with their mood or the people around them. On a sad day, when the leaves are starting to fall and they have just received a phone call with disappointing news, they'l pop a bit of Cat Power onto their stereo, then as this enhances the solemn atmosphere, they will move to the living room to clumsily play a song on the piano, which needs tuning. On a happy day, MGMT will be heard booming from open windows, and some audible singing along, out of tune. Cocorosie will of course be a favourite, teamed closely by the Fleet Foxes, which they have learnt of the guitar, quite recently actually. Instruments are not their strong point, but they are extremely determined, which pays off, as seen by their gig next Friday, with the band. A group of mismatched people and family members, flung together to form an odd night out.

MGMT - Time To Pretend (Official Music Video). Watch more top selected videos about: MGMT

Lily and Georgia on the Metro, Paris

I hope this creates a feel as to what kind of audience member my music video will receive. In case it doesn't I will add a picture of Lily Vetch and Georgia Patterson, the two epitomes of my perfect audience members.