1. Lana Del Rey

I wanted to investigate how different musicians promote themselves when releasing an album. I chose to look at Lana Del Rey, as she will be releasing her first album in two weeks from now. This way her methods are up to date and I am able to follow relevant news stories about the artist. I have looked at the text and image she has used, which is important for the branding, and have analysed the marketing campaign for her release. I have focused on her choice of colour, font and image, looking at what they connote. I have also followed closely her lead up to the release.

Please view my Prezi to find out more!

Lana Del Rey on Prezi