Advert Mock-up

My own remake of the original poster

Print screen of editing process

 Here I have attempted to recreate the poster that was used to promote MGMT's album, 'Oracular Spectacular', using photoshop. Despite there being a slight mismatch in the fonts I have chosen, as photoshop does not provide the exact font used in the original, it is quite a close match. It was a good process to have gone through as it has taught me the basic ingredients needed for a promoting poster, including the name of the album, the same picture that will be present on the album cover, in order to create synergy between all of the band's merchandise. This creates a much needed sense of familiarity, and will make the album recognizable in shops. On top of this it is vital to include the release date, and in this case, when it is available to download online. In order to provoke consumers interest, Columbia Records have said the name of a popular song that is featured on the album.

Original Poster

Conventions in CD advertising

I created this prezi in order to research the conventions of CD advertising. I have looked at music advertising from the genre my music video is, Freak Folk and created a list of conventions that I need to get it right. I have also chosen one album cover, (MGMT) and have done a detailed analysis of it. 

Conventions in CD advertising on Prezi

Final Full Layout

This is my final design for the digipak. In order to combine the two separate designs, (yellow, and the colourful glasses) I have literally combined the two designs on one of the sides, by placing the silhouette images onto a background of colourful glass. I feel this works as it welds the two looks together and marries them as one. The digipak is really very simple, rather than attracting customers with extensive writing, I have used vibrant colours to inject the ambiance of Cocorosies kooky and captivating music. The bright colours will create a familiarity for the customers, this will make the digipak stand out on the shelves so it will be easily found.

Renewed cover

In order to make the digipak more recognizable upon the shelves in the music store, I have increased the luminocity. This vibrant yellow wash increases the familiarity of the cover and also makes it stand out on the shelves.

Screen shots of digipak creation

So far, this is my primary choice for the cover of my digipak.

How have the sales of CD's changed in the last 5 years?

When the first CD was introduced the professionals predicted it to last only 20-25 years, well it is now 25 years later, and I still buy CD's, but will they survive? The last 5 years have been a difficult few years with CD sales dropping quickly and persistently due to an increase in illegal downloads. 2006-2005 saw a drop of more than 25% over 2 years, and 52% in the last 9 years. However Time magazine said not to fear, as 2011 saw a slight increase in sales, over previous years, but don't get too happy as it was only by a slight 1.33%. This slight ncrease is due to Adele's albums incredible sales.

Album Chartweek 4 / 2012 - January 28the top-selling albums according to global
sales figures and national album charts
issue date: January 19, 2012

	1 / 1week 51	Adele - 21 8 XL Recordings - 260.000 - 30 weeks at No.1
	3 / 3week 13	Coldplay - Mylo Xyloto Parlophone / Capitol - 85.000
	2 / 2week 3	Exile - Exile JapanRhythm Zone / Avex Trax Japan - 83.000
	4 / 4week 6	Amy Winehouse - Lioness: Hidden TreasuresIsland - 83.000
	5 / 6week 8	Rihanna - Talk That TalkDef Jam - 70.000
	6 / 12week 6	Black Keys - El Camino Nonesuch - 65.000
	- / -week 7	Snow Patrol - Fallen EmpiresFiction - 56.000 - Largest Sales Increase
	7 / 8week 59	Bruno Mars - Doo-Wops & Hooligans 2 Elektra / Warner Bros. - 53.000
		David Crowder Band - Give Us Rest Or: A Requiem Mass In CSix Steps Records - 52.000 - Hot Shot Debut
	15 / 14week 20	David Guetta - Nothing But The BeatEMI Music - 48.000

 So CDs are now being dwarfed by illegal monsters, how are the artists making their music? There has been an incline in festivals and concerts, also online downloading sites such as itunes.

Here is an exert from The Times Lab Blog:
The Times Labs blog takes a hard look at the data on music sales and live performances and concludes that while the labels' profits might be falling, artists are taking in more money, thanks to the booming growth of live shows. The Times says that they'd like more granular data about who's making all the money from concerts -- is there a category of act that's a real winner here? -- but the trend seems clear. The 21st century music scene is the best world ever for some musicians and music-industry businesses, and the worst for others.

Recreation of existing digipak

My Recreation- Front

Recreation, Middle

This is my recreation of the digipak 'Deleted Scenes From The Cutting Room Floor' by Caro Emerald. Using Photoshop I have matched as close as I can the colour, fonts used and images as the actual digipak. This has really increased my knowledge of photoshop as it has pushed me to try to get things perfect. The final outcome isn't exactly the same as the original, but I feel that it passes!

Recreation- Reverse

Actual Cover

Actual Reverse